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Photo: E. Sohn

Aug. 25, 2004

Auditory Versus Visual Perception of a Color

Auditory Versus Visual Perception of a Color: Which Has the Greater Effect on a Child's Short-Term Memory?
Jessica Caroline Stanton, 14, Lake City, Fla.
Intel Achievement Award, Intel International Science and Engineering Fair, 2004

Category: Behavior

In past years, Jessica has studied the effect of the auditory and visual suggestion of a color on taste. She has also tested the effect of age on taste perception. This year, she wanted to find out how well a child remembers a color after seeing a certain color and, at the same time, hearing the name of a different color.

In each trial of her experiment, Jessica held up one of four "dolls," each with a skirt of a different color. At the same time, she named a color different from that of the skirt. After holding up all the dolls, she asked the child what color skirts the dolls had on.

Jessica found that children relied most on what they saw. About 68 percent named the color that they saw, 25 percent repeated the color that Jessica had said, and 8 percent couldn't remember either color.


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